LINE公式アカウントで集客を最大化する10の施策【cortisジムの成約率改善実体験付き】

?LINE?????????????????????????????????????--?????????????????????????????

???cortis???????????????????cortis??????????????Web?????????????????????????LINE?????????????????????????????????????????????LINE???????????????????????????????

???????LINE???????????????????10????????????????????????????????????????????????????????????????

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1. LINE????????????LINE??????????

??LINE????????

????????LINE??1?1??????????????????????????????LINE????????????????????????????????????

• ???????????????????(????????)
• ????????????????
• ?????????(???????)
• ???????(??????????)
• ???????????????
• ????????(?????QR?????)

????????????????????????????????????????????LINE??????????

?????(2024???)

???	??	????????/?	??????
??????	0?	200?	??
??????	5,000?	5,000?	??
?????????	15,000?	30,000?	?3?/?

?????200???????????????????????????????????(?5,000?)?????????????cortis???????????????????????100??????????????????????????

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2. ???????????LINE????????5????

??1:??????????????

LINE????????????????9,700??(2024?)????????????????????????????????????????????????????10?20%????????LINE??????????60?70%??????????

??2:??????????????

????????.????????????????????????LINE????????????????cortis?????Google????????????????????????LINE??????????????????????????2.5????????

??3:??????????

???????0????????????200???????????????SNS??????????????????????????????????

??4:??????????????

????????????????????????????????????????????????????????????????????????????????????

??5:????????????????

?????????????????????????????????????????????????????????????????PDCA????????????????

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3. ?????LINE?????????10??

??????????(?1?5)????(?1?5)???????????????????????????????

??1:???????????????????

???:????? / ???:?????

????????????????????????????????????????????????

• ???????(???????????)
• ??LINE??????(????????????????)
• ?????????????
• ????(?:??????20%???????)

cortis???????????????????????????????????????????????24??????????????????

??2:??????????????

???:????? / ???:?????

???????????????????????????????????????????????????????????????????????3?6?????????????CTA(?:??????)??????????????????????

??3:??????????????

???:????? / ???:?????

???????????????????????????????????????????????????????

• Day0:??????????+????
• Day3:????????????????
• Day7:????????????????
• Day14:????????(??????)

cortis???????????????????????????????????????????40%???????

??4:???????????????????

???:????? / ???:?????

???????????????????????????????????????????????????????????LINE?????(????????)??????????????????????????????????

??5:?????????????????

???:????? / ???:?????

LINE???????????????????????????(???????)??????????LINE?????????????????????????????????????????????????????????????????????????

??6:???????????????????

???:????? / ???:?????

??????(??????????????)???????????????????????????????????????24???????????????????????????????????????

??7:??????????

???:????? / ???:?????

LINE????External????(Google??????Air???STORES????)??????????LINE?????????????????????????????????????????????

??8:?????????????????????

???:????? / ???:?????

LINE??????????????????????????????????????????????????????????????????????????????????

??9:LINE?????????????

???:????? / ???:?????

LINE??(???????????)????????SNS?????????????????????????1???????(CPF)???????????200?500?????????Google??????????????QR????????????????????????

??10:LINE VOOM ?????????????

???:????? / ???:?????

LINE VOOM???????????????SNS????????????????????????????????????????????Instagram?TikTok????LINE VOOM???????????????????????????????????

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4. cortis???LINE?????

??????

2022????cortis????Google???Google?????????????????????????????????????????????????????????????????????????????????????????????????????????

LINE????????

LINE????????????Google???????????????????????LINE?????URL???????HP????????LINE????????????????

????:

• ??????:??3???100???????250???
• ???????:????????LINE???????70%?
• ????????????????:?35% ? ?60%(?1.7?)
• ?????????????:?50% ? ?75%(LINE????????????)

??????

cortis???????????????????????????????

1. Google???Google????cortis?????
2. HP???Google????????????LINE??????
3. ??????????????????????????????
4. ?????LINE?????????(??????????????????)
5. ??????????
6. ??????(???3??7??14?)???????
7. ????LINE?????????????????????????????????

LINE?????????????????????????????????????????????????????????????

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5. LINE???????????????

STEP1:???????(10?)

1. LINE???????????(LINE???????)?????
2. ???LINE??????????????????
3. ??????????????????????

STEP2:??????????(30?)

• ????????:?????????????????????
• ????:???????????????????
• ????:??????????????????
• ????????:??????????????????

STEP3:??????????(1?2??)

Canva???????????????????????????????????????????????????????:

• ???? / ??????
• ?????? / ???
• ???????
• ?????

STEP4:????????????????????(1?2??)

????????????????????????????????????????L??????Liny?????????????????????????(??3,000??)?

STEP5:???????????

• Web????LINE????????/??????
• Google???????????????????URL?LINE?????URL???
• ??????????POP?QR??????
• Instagram?X????????????????

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6. ??????????

??1:????????????????

??:?3????????????????????????????
???:????1?2??????????2?????????8??????????

??2:???????????

??:???????????????????????????????
???:????????????????????????????????

??3:????????

??:???????????????(HP????????QR?????????????)?
???:????????(?????????)????????????????

??4:????????????

??:LINE?????????????????????????
???:????????????????????????????????????????

??5:????????

??:???????????????????????????
???:?1?????????????????????????????????????????????

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7. ???

LINE??????????????????????????????????????????????????????10????????????????????????????3????????????????

1. ???????+????????????(?????)
2. ?????????+??????????(???????)
3. ?????????(???????)

cortis?????LINE???????????????????????????1.7????????????????????????????????????????????????

????????????????????????????????????????cortis?LINE??????????????????????